No, Ian MacKaye has not finally decided to sell band merch. This Fugazi is the streetwear brand and are opening their first brick and mortar store in the Lower East Side this Saturday (4/27). Fugazi New York is opening at 55 Canal St, along with Le Gaz, “a community café focused on specialty in-house coffees and teas of various origins, namely Vietnamese and Peruvian.”
The brand, which sells jackets, hats, t-shirts (that says “FUGAZI” in big type), and loafers, among other items, describes itself on an about page as a “post-structuralist commentary on streetwear and the modern-day consumerist phenomenon. The brand’s take on fashion and clothing is rooted in the new sincerity of metamodernism. The brand exists as a study on the nature of streetwear; critiquing how something as simple as an everyday garment holds power within contemporary society while at the same time partaking in the grand charade that is ‘fashion.’ The symbol shatters itself while simultaneously being constructed.”
MacKaye has not weighed in.